Chapter 2. On-Page SEO

On-Page SEO Techniques - How To Do On Page SEO?

On-page SEO involves enhancing the content and keywords on a single page or across multiple pages, such as a website or series of blog entries, to improve their appeal and clarity for users and search engines.

Several On-Page SEO techniques and knowledge are required for On-Page SEO. Before you do it in your way, you need to learn how to do On-Page SEO.

Some sources do not clearly define the terms On-Page SEO and Technical SEO. For example, page performance may be considered a part of On-Page SEO. However, in this tutorial, we define On-Page SEO as covering keyword and content optimization and technical SEO as covering technical aspects, such as indexing issue resolution, page performance, and schema markup.

UI/UX improvement is also a critical part of on-page improvement; however, we don't focus on it in this tutorial as UI/UX is too big a theme to be covered as an SEO technique.

In this chapter, we'll explore how to do On-Page SEO from the most critical angles - keyword and content optimization.

Four Knowledge Areas - On-Page SEO

Key On-Page SEO Techniques

Search engines aim to display pages that match the user's search query, necessitating the optimization of web pages for specific target keywords.

Brand-new web pages compete with established ones for superior search engine rankings on particular keywords. To ensure a quick SEO results, choosing the right target keyword through keyword research is essential, but this requires considerable effort and knowledge of research techniques.

A range of strategies can be employed, from crafting individual content (SEO content writing) to organizing several pages through keyword mapping and topic clustering.

In this chapter, we'll cover the following primary On-Page SEO techniques.

  1. Keyword Research for setting target keywords
  2. SEO Content Writing for individual page optimization
  3. Keyword Mapping and Topic Clustering for multiple-page optimization

Below are summaries of each learning section in this chapter. You can go to each learning section to learn the techniques in detail.

Why Is Keyword Research Important and How To Do It?

Keyword research is pivotal for Search Engine Optimization, connecting user queries with your website's content.

This process involves identifying the specific terms and phrases your target audience uses, enabling you to tailor your site's content precisely to their needs.

Keyword Research Key Steps

The significance of keyword research lies in its ability to make your website visible and relevant to search engines, attracting the right audience.

You can craft an effective SEO strategy by carefully selecting and analyzing short-, mid-, and long-tail keywords, considering both competition and search volume.

This boosts your site's discoverability and ensures alignment with user intent, enhancing engagement and conversion rates.

To go to this learning section, click here.

9 Key Steps in SEO Content Writing for Individual Web Page

SEO content writing enhances web pages for search engines and users by focusing on keywords and relevant content.

9 Key Steps for SEO Content Writing

Starting with choosing the right keywords, it's essential to match the content with what users are searching for (search intent) while optimizing page structure with enough content length to attract users.

This process includes placing keywords strategically in the content, titles, and URLs to make pages more visible in search engine results.

Writing should be user-friendly. The web page should also incorporate engaging titles and headings, easy-to-read and concise language, and visual aids to keep readers interested.

Additionally, linking to internal and external reliable sources can boost a page's credibility and SEO. A final review of the content ensures it meets quality standards, adheres to SEO best practices, and provides valuable information to readers.

By following these steps, SEO content writing aims to improve a website's ranking by satisfying users' needs.

To go to this learning section, click here.

Keyword Mapping and Clustering - Organize Multiple Pages

SEO for multiple-page websites involves ensuring your site is seen as an expert on a topic (topical authority) while avoiding competition between your pages (keyword cannibalization).

To do this, use topic clustering and keyword mapping techniques. Topic clustering groups related content to cover a subject thoroughly, improving your site's SEO by showing search engines and users that you have in-depth knowledge. Keyword mapping assigns specific keywords to each page to prevent overlap and competition among your pages.

Keyword Mapping and Clustering

By integrating these strategies, you need to create a network of interlinked related pages (pillar and cluster pages), making it easier for search engines to understand and rank your content.

Additionally, adjusting your site's structure, like improving navigation and redirects, helps users and search engines find and value your content more. This approach combines content organization with technical SEO to enhance your site's visibility and user experience.

To go to this learning section, click here.


You can also learn this topic on Kindle. ClickAmazonKindle.

On-page SEO involves enhancing the content and keywords on a single page or across multiple pages, such as a website or series of blog entries, to improve their appeal and clarity for users and search engines.

Several On-Page SEO techniques and knowledge are required for On-Page SEO. Before you do it in your way, you need to learn how to do On-Page SEO.

Some sources do not clearly define the terms On-Page SEO and Technical SEO. For example, page performance may be considered a part of On-Page SEO. However, in this tutorial, we define On-Page SEO as covering keyword and content optimization and technical SEO as covering technical aspects, such as indexing issue resolution, page performance, and schema markup.

UI/UX improvement is also a critical part of on-page improvement; however, we don't focus on it in this tutorial as UI/UX is too big a theme to be covered as an SEO technique.

In this chapter, we'll explore how to do On-Page SEO from the most critical angles - keyword and content optimization.

Four Knowledge Areas - On-Page SEO

Key On-Page SEO Techniques

Search engines aim to display pages that match the user's search query, necessitating the optimization of web pages for specific target keywords.

Brand-new web pages compete with established ones for superior search engine rankings on particular keywords. To ensure a quick SEO results, choosing the right target keyword through keyword research is essential, but this requires considerable effort and knowledge of research techniques.

A range of strategies can be employed, from crafting individual content (SEO content writing) to organizing several pages through keyword mapping and topic clustering.

In this chapter, we'll cover the following primary On-Page SEO techniques.

  1. Keyword Research for setting target keywords
  2. SEO Content Writing for individual page optimization
  3. Keyword Mapping and Topic Clustering for multiple-page optimization

Below are summaries of each learning section in this chapter. You can go to each learning section to learn the techniques in detail.

Why Is Keyword Research Important and How To Do It?

Keyword research is pivotal for Search Engine Optimization, connecting user queries with your website's content.

This process involves identifying the specific terms and phrases your target audience uses, enabling you to tailor your site's content precisely to their needs.

Keyword Research Key Steps

The significance of keyword research lies in its ability to make your website visible and relevant to search engines, attracting the right audience.

You can craft an effective SEO strategy by carefully selecting and analyzing short-, mid-, and long-tail keywords, considering both competition and search volume.

This boosts your site's discoverability and ensures alignment with user intent, enhancing engagement and conversion rates.

To go to this learning section, click here.

9 Key Steps in SEO Content Writing for Individual Web Page

SEO content writing enhances web pages for search engines and users by focusing on keywords and relevant content.

9 Key Steps for SEO Content Writing

Starting with choosing the right keywords, it's essential to match the content with what users are searching for (search intent) while optimizing page structure with enough content length to attract users.

This process includes placing keywords strategically in the content, titles, and URLs to make pages more visible in search engine results.

Writing should be user-friendly. The web page should also incorporate engaging titles and headings, easy-to-read and concise language, and visual aids to keep readers interested.

Additionally, linking to internal and external reliable sources can boost a page's credibility and SEO. A final review of the content ensures it meets quality standards, adheres to SEO best practices, and provides valuable information to readers.

By following these steps, SEO content writing aims to improve a website's ranking by satisfying users' needs.

To go to this learning section, click here.

Keyword Mapping and Clustering - Organize Multiple Pages

SEO for multiple-page websites involves ensuring your site is seen as an expert on a topic (topical authority) while avoiding competition between your pages (keyword cannibalization).

To do this, use topic clustering and keyword mapping techniques. Topic clustering groups related content to cover a subject thoroughly, improving your site's SEO by showing search engines and users that you have in-depth knowledge. Keyword mapping assigns specific keywords to each page to prevent overlap and competition among your pages.

Keyword Mapping and Clustering

By integrating these strategies, you need to create a network of interlinked related pages (pillar and cluster pages), making it easier for search engines to understand and rank your content.

Additionally, adjusting your site's structure, like improving navigation and redirects, helps users and search engines find and value your content more. This approach combines content organization with technical SEO to enhance your site's visibility and user experience.

To go to this learning section, click here.


You can also learn this topic on Kindle. ClickAmazonKindle.