Chapter 8. Mastering Keyword Research (On-Page SEO)

In SEO, keyword research is research and analysis used to find the right keywords for a website or web page.

Keywords can connect users and web pages. Without the right keywords, your website may not be viewed by anyone.

Search engines assess web page content's relevance to the search query (keywords) based on text content on each web page.

In this chapter, we'll explain why keyword research is important and how to do it using key SEO tools.

  1. Keyword Research: Defining Keyword Demand and Competition
  2. Short, Mid, and Long-Tail Keywords
  3. Step-by-Step Guide to Keyword Research