SEO Tutorial for Beginners: Building Foundational SEO Skills

Learn the basics of SEO with the comprehensive SEO tutorial for beginners and develop essential SEO skills.

Course Guide

You can find many learning materials or articles for Search Engine Optimization (SEO) online. SEO tool software companies, SEO service agencies, or individual blogs often provide those learning content.

Many articles give good insights into improving your SEO skills, but there are many overlaps among them.

After reading lots of articles, you might feel confused by the overwhelming amount of complex interconnected information.

You need a proper framework to organize SEO-related knowledge to learn SEO efficiently.

In this SEO Tutorial for Beginners, we cover basic knowledge about SEO comprehensively with a consistent framework. Using a consistent framework across the topics helps improve your learning efficiency.

This SEO Tutorial is for:

Complete beginners in Search Engine Optimization (SEO)

Web Engineers who want to learn SEO

SEO consultants who want to educate their clients

Framework To Learn SEO Skills Efficiently

The ultimate goal of SEO is to achieve better organic traffic through higher ranking results of web pages.

To achieve the goal, you must learn several SEO techniques and execute them for the target website or web pages.

SEO techniques are often explained using the three types of SEO: On-Page SEOOff-Page SEO, and Technical SEO.

One SEO technique may be linked to another SEO technique outside its category. Because of this, similar topics can be covered in various types of SEO approaches, sometimes creating confusions for learners. We are going to explain the related-topics carefully so that you can have a clear picture on the related topics.

For example, content (keyword) overlap can be a matter of on-page SEO, while the issue can be solved by canonicalization (a technical SEO approach). Another example is image optimization; image optimization can be explained under the on-page SEO context and technical SEO context.

Before exploring each SEO approach, it is also important to build foundational SEO knowledge, including search engine basics, how to make an SEO plan and milestone, which tools to use, how to assess the current gap, etc.

Many website owners hire SEO specialists, and you may be considering doing so, but having foundational knowledge is important even when you work with SEO experts. Without minimum knowledge, you cannot manage your SEO specialist effectively.

This "SEO Tutorial for Beginners" consists of four chapters covering the four areas of SEO:

  1. SEO foundation
  2. On-Page SEO
  3. Technical SEO
  4. Off-Page SEO
SEO Four Knowledge Areas - SEO Foundation

This tutorial focuses on essential SEO topics, targeting beginners. If you have SEO experience, you may feel these topics are too easy, but you'll find benefit from reading this carefully-structured tutorial to solidify your SEO skills.

Chapter 1. SEO Foundation

SEO Foundation - How To Learn SEO?

When you start learning SEO, you must first understand the Search Engine itself.

As SEO generally requires a long journey, you need to make a proper SEO Plan based on the results of your Website Audit.

To execute SEO, including site audit, you must prepare the right SEO Tools.

SEO scope and approaches can differ depending on the geographical coverage (Geographical SEO Context).

We'll cover this essential knowledge of SEO in Chapter 1. SEO Foundation. To go to this chapter, click here.

Chapter 2. On-Page SEO

On-Page SEO Techniques - How To Do On Page SEO?

On-page SEO optimizes content and keywords on an individual page or multiple pages (e.g., a website or a group of blog posts) to make them more attractive and clear to users and search engines.

Search Engines will return relevant pages to the searched keyword (user's query), so you need to optimize web pages to the target keywords.

New web pages will compete with existing web pages to get higher search ranking results for specific keywords, and popular keywords that can generate significant traffic usually have higher competition.

Target keyword selection is critical and requires lots of effort and techniques for keyword research to achieve faster SEO impact.

Several techniques can be applied for individual content writing (SEO content writing) and the organizing multiple pages (keyword mapping and topic clustering).

In Chapter 2. On-Page SEO, we'll cover these fundamental on-page SEO approaches. To go to this chapter, click here.

Chapter 3. Technical SEO

Technical SEO - Why Is Technical SEO Important?

Technical SEO addresses the technical foundation of the website and web pages to enhance search engine accessibility and page experience (e.g., page speed, security).

When you publish a new website, the first challenge you likely face is that the published pages are not indexed. There are several techniques to fix the indexing issues.

Search engines are becoming more intelligent and wiser, but they have yet to reach the human intellectual level when understanding natural languages. Schema markup helps crawlers understand the meaning of each text.

As Google emphasizes that page experience is an essential factor in ranking results, improving website performance is a critical part of SEO.

In Chapter 3. Technical SEO, we'll feature these technical SEO approaches. To go to this chapter, click here.

Chapter 4. Off-Page SEO

Off-Page SEO Techniques - What Is Off-Page SEO?

Off-page SEO focuses on building the website's authority, credibility, awareness, and reputation through activities outside the website.

Building backlinks is the most critical part of off-page SEO, as references from other websites are among the most important ranking factors.

Several other ways exist to build a website's authority, credibility, awareness, and reputation. Social media marketing is another important off-page SEO technique.

In Chapter 4. Off-Page SEO, we'll cover these two critical off-page SEO approaches. To go to this chapter, click here.

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