Chapter 9. SEO Content Writing (On-Page SEO)

SEO content writing requires a lot of techniques and experience.

Your page content should be relevant to the searched keyword for a higher page rank on SERPs (Search Engine Result Pages).

And its relevance is evaluated by crawlers through the keywords on the page.

The keywords or descriptions shown on SERPs should make users click to increase CTR (Click Through Rate).

The most important part is providing valuable and engaging content to users. Good quality and relevant content creates longer user engagement time and increases referrals (backlinks), resulting in better page ranking.

It's not complicated, but you need to take time to understand how users can be engaged by your content and how crawlers evaluate your content to rank your page.

This chapter will explain key steps in SEO content writing based on frequently used SEO techniques.