Chapter 1. SEO Foundation

Understanding SEO Foundation

Implementing SEO

Chapter 2. Search Engines and Ranking Algorithm

How Do Search Engines Work?

Search Ranking Results - Ranking Algorithms

The Google 200 Ranking Factors Myth

Chapter 3. SEO Planning

Preparing for Strategic SEO Planning

Develop SEO Plan - How To Do SEO Yourself

Selecting and hiring SEO specialists

Chapter 4. The SEO Toolkit

Why do you need SEO tools?

Google SEO Tools

Free SEO Tools for SEO Beginners

Paid SEO Solution Platform

Chapter 5. Website Audit

Overall Website Performance Assessment

On-Page SEO Audit

Technical SEO Audit

Off-Page SEO Audit

Chapter 6. Geographical SEO

Google's Search Results in Geographical Context

Local SEO Essentials

International SEO Basics

Chapter 7. The Three Pillars of SEO

On-Page SEO

Technical SEO

Off-Page SEO

Chapter 8. Mastering Keyword Research

Keyword Research

Short, Mid, and Long-Tail Keywords

Step-by-Step Guide to Keyword Research

Chapter 9. SEO Content Writing

Aligning with User Search Intent

Structuring a Web Page for SEO

Effectively Place the Target Keyword

Crafting Engaging and User-Friendly Content

Strategic Linking

On-Page SEO Quality Review

Chapter 10. Organizing Multi-Page Content

Topical Authority and Keyword Cannibalization

Implementing Topic Clustering and Keyword Mapping

Chapter 11. Indexing Your Website

The Five Essential Tips for Web Page Indexing

Search Console and Indexing API to Manage Indexing

Chapter 12. Implementing Schema Markup

What Are Schema, Structured Data and Rich Results?

Basic Schema Markups with Useful Tools

Frequently Used Schema Markups

Chapter 13. Optimizing Website Performance

What Are Website Performance and Page Experience?

How To Improve Website Performance?

Chapter 14. Building Backlinks

Why Are High-Quality Backlinks Important?

Building Effective Backlinks

Chapter 15. Leveraging Social Media for SEO

Social Signals and Social Media Marketing

Social Media Marketing for SEO