Chapter 1. SEO Foundation

SEO Foundation - How To Learn SEO?

Although you publish your website or web pages (e.g., blogs), internet users may not see it unless you let them know about the existence of your website.

SEO (Search Engine Optimization) is crucial for increasing website visibility and driving organic traffic (non-paid traffic) through Search Engine Result Pages (SERPs). However, you may not know how to learn SEO if you are an SEO beginner.

SEO requires knowledge and various techniques, such as search engine mechanisms, how to use SEO tools, how to manage geographical context, and the best way to execute on-page, off-page, and technical SEO.

This SEO Tutorial for Beginners covers the four SEO knowledge areas — SEO Foundation, On-Page SEO, Technical SEO, and Off-Page SEO.

In this chapter, SEO Foundation, we'll cover the foundational SEO knowledge that all SEO practitioners need to have.

Four Knowledge Areas - SEO Foundation

How To Learn SEO?

The most critical thing for learning SEO efficiently is using the right learning materials and tools from the beginning.

There are many free tutorials and articles about SEO online. You can use those materials, but we highly recommend first building a knowledge map with a consistent framework.

Understanding the topic's position in the framework as a whole is important for efficient learning.

This SEO Tutorial for Beginners is designed for SEO beginners to learn SEO efficiently. It covers basic knowledge comprehensively with a consistent framework across the topics.

In this tutorial, you can find a lot of web page links. You can check those links when you want to go deep into a specific topic.

Watching some SEO tutorial videos is also recommended. There are several free tutorial videos available online; however, you should have one anchor learning material, such as this tutorial, to keep track of which part of your expertise you are building.

In this chapter, we'll cover the following SEO foundational topics.

  1. Search Engine and Ranking Algorithm
  2. SEO Planning
  3. SEO Tools
  4. Website Audit
  5. Local and International SEO

Below are summaries of each learning section in this chapter. You can go to each learning section to learn the techniques in detail.

How Do Search Engines Work and What Is Ranking Algorithm?

Before learning SEO, it is imperative to establish a comprehensive understanding of Search Engines.

Users experience a straightforward process of entering queries and receiving results on the Search Engine Results Page (SERP), which includes organic results, paid ads, and rich results.

Behind this user's simplicity, search engines perform intricate functions. Crawling involves collecting data from web pages, which is then parsed and stored (indexing). In order to determine search rankings, the ranking algorithm evaluates indexed pages based on various factors.

How Do Search Engines Work and What Is Ranking Algorithm?

The key to SEO is understanding how Google ranks pages. This involves analyzing the meaning of queries, content relevance and quality, webpage usability, and user context.

Google's ranking process is believed to involve more than 200 factors that can be categorized into 8 groups:

  1. Rage-level relevance, quality and performance
  2. Site-level relevance, quality and performance
  3. Domain authority
  4. Backlink quality
  5. Brand and social signals
  6. User engagement
  7. User context
  8. Spam detection

Effective SEO strategies require a comprehensive understanding of these interdependent factors. Optimizing these ranking factors leads to enhancing a website's visibility and ranking in search engine results.

To go to this learning section, click here.

SEO Plan - How To Do SEO Yourself?

Creating a solid SEO plan is crucial for boosting long-term website visibility and organic traffic as a part of digital marketing strategy.

SEO's organic growth requires patience, typically taking 6-12 months to show results, unlike the quick, temporary boosts from pay-per-click (PPC) campaigns.

Setting business goals and measurable KPIs is fundamental, with the flexibility to adapt based on your site's potential.

A good SEO plan should start with fundamental preparations, including site audit, SEO tool preparation, and knowledge building, followed by improving on-page content, addressing technical issues, and building authoritative off-page backlinks.

SEO Plan - How To Do SEO Yourself?

Hiring SEO specialists requires careful selection to ensure they adhere to ethical standards and have effective communication.

A well-executed SEO plan is a blend of strategic actions, continuous learning, and adaptability to changes in website performance and market environment.

To go to this learning section, click here.

Best SEO Tools - How To Use SEO Tools?

SEO, especially for beginners, might seem daunting, but it becomes much more manageable with the right tools. This guide highlights essential SEO tools for beginners, including popular Google SEO tools.

Best SEO Tools - How To Use SEO Tools?

SEO tools are indispensable for optimizing websites to improve visibility and rankings on search engine results pages (SERPs). They serve various purposes, from monitoring traffic and SERPs positions to conducting comprehensive website audits, keyword planning, content writing support, backlink analysis, schema markup, and competitor analysis.

For example, Google Search Console and Google Analytics are crucial for traffic monitoring and insights, while Google Keyword Planner and Google Trends assist in keyword research. Semrush's SEO Writing Assistant and Ahrefs Content Editor are beneficial for content optimization. Majestic and integrated SEO tools can enhance backlink analysis, and Google's Structured Data Markup Helper aids in implementing schema markup.

To go to this learning section, click here.

What Is a Website Audit and How To Do it?

A website audit is a thorough analysis that aims to spot gaps between a site's current performance and its potential. It focuses on improving search engine rankings and boosting organic traffic. This audit is vital for understanding how to enhance a site's visibility and involves a comprehensive look at various aspects.

What Is a Website Audit and How To Do it?

Website audits examine several key areas:

  • Website's general SEO performance (traffic, keyword rankings)
  • On-page elements (meta tags, content optimization)
  • Technical issues (site speed, mobile-friendliness, secure connections)
  • Off-page factors (backlinks, social signals).

The comprehensive approach ensures a website is optimally positioned to achieve its business goals through improved SEO practices

To go to this learning section, click here.

Geographical SEO: Local SEO and International SEO

Search engines now pay more attention to where users are searching from, increasing the importance of the geographical context. There are two main types of geographical SEO: Local SEO and International SEO.

Geographical SEO: Local SEO and International SEO

Local SEO helps your business appear in search results in your area. It uses tools like Google Business Profile to appear in local searches, especially in the Google Local Pack, which shows the top local businesses for a search query. Local SEO includes finding the right local keywords, getting good online reviews, keeping your business's contact info consistent across the web, and ensuring your website works well on phones.

International SEO is about reaching people in different countries and in different languages. It involves deciding on the best way to set up your website's addresses and domains, and using hreflang tags to tell search engines about different language versions of your pages. Target keywords and content need to be tailored to attract users in each market.

To go to this learning section, click here.


You can also learn this topic on Kindle. ClickAmazonKindle.

Although you publish your website or web pages (e.g., blogs), internet users may not see it unless you let them know about the existence of your website.

SEO (Search Engine Optimization) is crucial for increasing website visibility and driving organic traffic (non-paid traffic) through Search Engine Result Pages (SERPs). However, you may not know how to learn SEO if you are an SEO beginner.

SEO requires knowledge and various techniques, such as search engine mechanisms, how to use SEO tools, how to manage geographical context, and the best way to execute on-page, off-page, and technical SEO.

This SEO Tutorial for Beginners covers the four SEO knowledge areas — SEO Foundation, On-Page SEO, Technical SEO, and Off-Page SEO.

In this chapter, SEO Foundation, we'll cover the foundational SEO knowledge that all SEO practitioners need to have.

Four Knowledge Areas - SEO Foundation

How To Learn SEO?

The most critical thing for learning SEO efficiently is using the right learning materials and tools from the beginning.

There are many free tutorials and articles about SEO online. You can use those materials, but we highly recommend first building a knowledge map with a consistent framework.

Understanding the topic's position in the framework as a whole is important for efficient learning.

This SEO Tutorial for Beginners is designed for SEO beginners to learn SEO efficiently. It covers basic knowledge comprehensively with a consistent framework across the topics.

In this tutorial, you can find a lot of web page links. You can check those links when you want to go deep into a specific topic.

Watching some SEO tutorial videos is also recommended. There are several free tutorial videos available online; however, you should have one anchor learning material, such as this tutorial, to keep track of which part of your expertise you are building.

In this chapter, we'll cover the following SEO foundational topics.

  1. Search Engine and Ranking Algorithm
  2. SEO Planning
  3. SEO Tools
  4. Website Audit
  5. Local and International SEO

Below are summaries of each learning section in this chapter. You can go to each learning section to learn the techniques in detail.

How Do Search Engines Work and What Is Ranking Algorithm?

Before learning SEO, it is imperative to establish a comprehensive understanding of Search Engines.

Users experience a straightforward process of entering queries and receiving results on the Search Engine Results Page (SERP), which includes organic results, paid ads, and rich results.

Behind this user's simplicity, search engines perform intricate functions. Crawling involves collecting data from web pages, which is then parsed and stored (indexing). In order to determine search rankings, the ranking algorithm evaluates indexed pages based on various factors.

How Do Search Engines Work and What Is Ranking Algorithm?

The key to SEO is understanding how Google ranks pages. This involves analyzing the meaning of queries, content relevance and quality, webpage usability, and user context.

Google's ranking process is believed to involve more than 200 factors that can be categorized into 8 groups:

  1. Rage-level relevance, quality and performance
  2. Site-level relevance, quality and performance
  3. Domain authority
  4. Backlink quality
  5. Brand and social signals
  6. User engagement
  7. User context
  8. Spam detection

Effective SEO strategies require a comprehensive understanding of these interdependent factors. Optimizing these ranking factors leads to enhancing a website's visibility and ranking in search engine results.

To go to this learning section, click here.

SEO Plan - How To Do SEO Yourself?

Creating a solid SEO plan is crucial for boosting long-term website visibility and organic traffic as a part of digital marketing strategy.

SEO's organic growth requires patience, typically taking 6-12 months to show results, unlike the quick, temporary boosts from pay-per-click (PPC) campaigns.

Setting business goals and measurable KPIs is fundamental, with the flexibility to adapt based on your site's potential.

A good SEO plan should start with fundamental preparations, including site audit, SEO tool preparation, and knowledge building, followed by improving on-page content, addressing technical issues, and building authoritative off-page backlinks.

SEO Plan - How To Do SEO Yourself?

Hiring SEO specialists requires careful selection to ensure they adhere to ethical standards and have effective communication.

A well-executed SEO plan is a blend of strategic actions, continuous learning, and adaptability to changes in website performance and market environment.

To go to this learning section, click here.

Best SEO Tools - How To Use SEO Tools?

SEO, especially for beginners, might seem daunting, but it becomes much more manageable with the right tools. This guide highlights essential SEO tools for beginners, including popular Google SEO tools.

Best SEO Tools - How To Use SEO Tools?

SEO tools are indispensable for optimizing websites to improve visibility and rankings on search engine results pages (SERPs). They serve various purposes, from monitoring traffic and SERPs positions to conducting comprehensive website audits, keyword planning, content writing support, backlink analysis, schema markup, and competitor analysis.

For example, Google Search Console and Google Analytics are crucial for traffic monitoring and insights, while Google Keyword Planner and Google Trends assist in keyword research. Semrush's SEO Writing Assistant and Ahrefs Content Editor are beneficial for content optimization. Majestic and integrated SEO tools can enhance backlink analysis, and Google's Structured Data Markup Helper aids in implementing schema markup.

To go to this learning section, click here.

What Is a Website Audit and How To Do it?

A website audit is a thorough analysis that aims to spot gaps between a site's current performance and its potential. It focuses on improving search engine rankings and boosting organic traffic. This audit is vital for understanding how to enhance a site's visibility and involves a comprehensive look at various aspects.

What Is a Website Audit and How To Do it?

Website audits examine several key areas:

  • Website's general SEO performance (traffic, keyword rankings)
  • On-page elements (meta tags, content optimization)
  • Technical issues (site speed, mobile-friendliness, secure connections)
  • Off-page factors (backlinks, social signals).

The comprehensive approach ensures a website is optimally positioned to achieve its business goals through improved SEO practices

To go to this learning section, click here.

Geographical SEO: Local SEO and International SEO

Search engines now pay more attention to where users are searching from, increasing the importance of the geographical context. There are two main types of geographical SEO: Local SEO and International SEO.

Geographical SEO: Local SEO and International SEO

Local SEO helps your business appear in search results in your area. It uses tools like Google Business Profile to appear in local searches, especially in the Google Local Pack, which shows the top local businesses for a search query. Local SEO includes finding the right local keywords, getting good online reviews, keeping your business's contact info consistent across the web, and ensuring your website works well on phones.

International SEO is about reaching people in different countries and in different languages. It involves deciding on the best way to set up your website's addresses and domains, and using hreflang tags to tell search engines about different language versions of your pages. Target keywords and content need to be tailored to attract users in each market.

To go to this learning section, click here.


You can also learn this topic on Kindle. ClickAmazonKindle.