Off-Page SEO Audit
The objectives of off-page SEO mainly involve assessing backlink quality and quantity. Social and brand signals are also other off-page factors, but they may require a tailored assessment approach.
Backlinks
The quick way to check backlinks is to use Google Search Console. In the Link section, you can see a number of backlinks; however, it doesn't give quality information.
If you want to do a comprehensive backlink audit, you should consider using a paid tool, such as Semrush, Ahref, Moz Pro, or Majestic.
Those tools usually give you an analysis of the backlink profile, including the quality and quantity of links (or toxic level).
To learn more about backlinks, go to Chapter 14. Building Backlinks.
Social Media Marketing
Although you may not conduct a social media assessment or brand recognition survey, you can check how your website implements some social media features.
For example, OGP (Open Graph Protocol) can help to promote your web pages with short descriptions and images through social media, such as Facebook, LinkedIn, X (Twitter), etc.
OGP is implemented through meta og tags or meta twitter:card tags. These can also be considered part of on-page SEO or technical SEO.
To learn more about Social Media Marketing, go to Chapter 15. Leveraging Social Media for SEO.
Conclusion of Chapter 5
In this chapter, we've highlighted the importance of a website audit in identifying improvement areas to boost rankings and visibility. The audit examines SEO health, content quality, technical details, and off-page elements. Despite seeming complex, the right tools and a basic understanding of SEO make it manageable. Tackling these audits, either by yourself or with expert help, is essential for enhancing your site's online presence.
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