Menu

Log in

Sign up

From beginner to master of web design, coding, infrastructure operation, business development and marketing

  • COURSES
  • HTML & CSS Introduction
  • HTML & CSS Coding with AI
  • Linux Introduction
  • Docker Basics
  • Git & GitHub Introduction
  • JavaScript Coding with AI
  • Django Introduction
  • AWS Basics
  • Figma Introduction
  • SEO Tutorial for Beginners
  • SEO with AI
  • OTHERS
  • About
  • Terms of Service
  • Privacy Policy

© 2024 D-Libro. All Rights Reserved

SEO Tutorial for BeginnersChapter 5. Website Audit

Off-Page SEO Audit

Off-Page SEO Audit

Off-Page SEO Audit Checklist

The objectives of off-page SEO mainly involve assessing backlink quality and quantity. Social and brand signals are also other off-page factors, but they may require a tailored assessment approach.

Backlinks

The quick way to check backlinks is to use Google Search Console. In the Link section, you can see a number of backlinks; however, it doesn't give quality information.

If you want to do a comprehensive backlink audit, you should consider using a paid tool, such as Semrush, Ahref, Moz Pro, or Majestic.

Those tools usually give you an analysis of the backlink profile, including the quality and quantity of links (or toxic level).

Semrush Backlink Audit Example

To learn more about backlinks, go to Chapter 14. Building Backlinks.

Social Media Marketing

Although you may not conduct a social media assessment or brand recognition survey, you can check how your website implements some social media features.

For example, OGP (Open Graph Protocol) can help to promote your web pages with short descriptions and images through social media, such as Facebook, LinkedIn, X (Twitter), etc.

OGP is implemented through meta og tags or meta twitter:card tags. These can also be considered part of on-page SEO or technical SEO.

Whatsapp OGP (Open Graph Protocol) Example

To learn more about Social Media Marketing, go to Chapter 15. Leveraging Social Media for SEO.

Conclusion of Chapter 5

In this chapter, we've highlighted the importance of a website audit in identifying improvement areas to boost rankings and visibility. The audit examines SEO health, content quality, technical details, and off-page elements. Despite seeming complex, the right tools and a basic understanding of SEO make it manageable. Tackling these audits, either by yourself or with expert help, is essential for enhancing your site's online presence.

More Topics to Explore

How Does the Ranking Algorithm Impact Search Traffic?

Chapter 2. Search Engines and Ranking Algorithm

Website Performance Assessment

Overall Website Performance Assessment

Guide to Using Paid SEO Tools

Paid SEO Solution Platform

Comprehensive Guide to Social Media Signals for SEO

Chapter 15. Leveraging Social Media for SEO

A Guide to Google Search Ranking Systems

Search Ranking Results - Ranking Algorithms

How Does the Ranking Algorithm Impact Search Traffic?

Chapter 2. Search Engines and Ranking Algorithm

Website Performance Assessment

Overall Website Performance Assessment

Guide to Using Paid SEO Tools

Paid SEO Solution Platform

Comprehensive Guide to Social Media Signals for SEO

Chapter 15. Leveraging Social Media for SEO

A Guide to Google Search Ranking Systems

Search Ranking Results - Ranking Algorithms

Tags:

SEO

Website Audit

Technical SEO

SEO Tutorial for Beginners
Course Content

Chapter 1. SEO Foundation

Understanding SEO Foundation

Implementing SEO

Chapter 2. Search Engines and Ranking Algorithm

How Do Search Engines Work?

Search Ranking Results - Ranking Algorithms

The Google 200 Ranking Factors Myth

Chapter 3. SEO Planning

Preparing for Strategic SEO Planning

Develop SEO Plan - How To Do SEO Yourself

Selecting and hiring SEO specialists

Chapter 4. The SEO Toolkit

Why do you need SEO tools?

Google SEO Tools

Free SEO Tools for SEO Beginners

Paid SEO Solution Platform

Chapter 5. Website Audit

Overall Website Performance Assessment

On-Page SEO Audit

Technical SEO Audit

Off-Page SEO Audit

Chapter 6. Geographical SEO

Google's Search Results in Geographical Context

Local SEO Essentials

International SEO Basics

Chapter 7. The Three Pillars of SEO

On-Page SEO

Technical SEO

Off-Page SEO

Chapter 8. Mastering Keyword Research

Keyword Research

Short, Mid, and Long-Tail Keywords

Step-by-Step Guide to Keyword Research

Chapter 9. SEO Content Writing

Aligning with User Search Intent

Structuring a Web Page for SEO

Effectively Place the Target Keyword

Crafting Engaging and User-Friendly Content

Strategic Linking

On-Page SEO Quality Review

Chapter 10. Organizing Multi-Page Content

Topical Authority and Keyword Cannibalization

Implementing Topic Clustering and Keyword Mapping

Chapter 11. Indexing Your Website

The Five Essential Tips for Web Page Indexing

Search Console to Manage Indexing

Chapter 12. Implementing Schema Markup

What Are Schema, Structured Data and Rich Results?

Basic Schema Markups with Useful Tools

Frequently Used Schema Markups

Chapter 13. Optimizing Website Performance

What Are Website Performance and Page Experience?

How To Improve Website Performance?

Chapter 14. Building Backlinks

Why Are High-Quality Backlinks Important?

Building Effective Backlinks

Chapter 15. Leveraging Social Media for SEO

Social Signals and Social Media Marketing

Social Media Marketing for SEO

Chapter 1. SEO Foundation

Understanding SEO Foundation

Implementing SEO

Chapter 2. Search Engines and Ranking Algorithm

How Do Search Engines Work?

Search Ranking Results - Ranking Algorithms

The Google 200 Ranking Factors Myth

Chapter 3. SEO Planning

Preparing for Strategic SEO Planning

Develop SEO Plan - How To Do SEO Yourself

Selecting and hiring SEO specialists

Chapter 4. The SEO Toolkit

Why do you need SEO tools?

Google SEO Tools

Free SEO Tools for SEO Beginners

Paid SEO Solution Platform

Chapter 5. Website Audit

Overall Website Performance Assessment

On-Page SEO Audit

Technical SEO Audit

Off-Page SEO Audit

Chapter 6. Geographical SEO

Google's Search Results in Geographical Context

Local SEO Essentials

International SEO Basics

Chapter 7. The Three Pillars of SEO

On-Page SEO

Technical SEO

Off-Page SEO

Chapter 8. Mastering Keyword Research

Keyword Research

Short, Mid, and Long-Tail Keywords

Step-by-Step Guide to Keyword Research

Chapter 9. SEO Content Writing

Aligning with User Search Intent

Structuring a Web Page for SEO

Effectively Place the Target Keyword

Crafting Engaging and User-Friendly Content

Strategic Linking

On-Page SEO Quality Review

Chapter 10. Organizing Multi-Page Content

Topical Authority and Keyword Cannibalization

Implementing Topic Clustering and Keyword Mapping

Chapter 11. Indexing Your Website

The Five Essential Tips for Web Page Indexing

Search Console to Manage Indexing

Chapter 12. Implementing Schema Markup

What Are Schema, Structured Data and Rich Results?

Basic Schema Markups with Useful Tools

Frequently Used Schema Markups

Chapter 13. Optimizing Website Performance

What Are Website Performance and Page Experience?

How To Improve Website Performance?

Chapter 14. Building Backlinks

Why Are High-Quality Backlinks Important?

Building Effective Backlinks

Chapter 15. Leveraging Social Media for SEO

Social Signals and Social Media Marketing

Social Media Marketing for SEO