Implementing SEO: On-Page SEO, Technical SEO, and Off-Page SEO

SEO is all about getting your website noticed on the internet. It's like a game where the goal is to get to the top of search engine results. The latter part of this tutorial (Chapters 7 to 15) will take a deep dive into three big parts of SEO that help you win this game.

On-Page SEO: Make Your Pages Stand Out

On-Page SEO is about making each page on your website the best it can be for people who are looking for what you have to offer. It's like making sure each page is a clear signpost, telling both search engines and visitors, "Hey, what you're looking for is right here!"

To do this, you have to use the right words that people type into search engines. It's not just about using them a lot but using them wisely. It's also about writing good, useful information and organizing your site so everything is easy to find and makes sense together.

New web pages will compete with existing web pages to get higher search ranking results for specific keywords, and popular keywords that can generate significant traffic usually have higher competition.

Target keyword selection is critical and requires lots of effort and techniques for keyword research to achieve faster SEO impact.

Several techniques can be applied for individual content writing (SEO content writing) and the organizing of multiple pages (keyword mapping and topic clustering).

Technical SEO: Make Sure Your Site Works Well

Technical SEO is about the behind-the-scenes stuff that makes your website work well. This includes making sure search engines can find and understand your website (search engine accessibility). If they can't see your site, no one else will either.

This part also makes sure your website is fast and secure (page experience). Search engines want to send people to websites that work smoothly and keep their information safe. You want anyone who visits your site to have a good experience without waiting too long for pages to load or worrying about safety.

When you publish a new website, the first challenge you likely face is that the published pages are not indexed. There are several techniques to fix the indexing issues. Search engines are becoming more intelligent and wiser, but they have yet to reach the human intellectual level when understanding natural languages. Schema markup helps crawlers understand the meaning of each text.

As Google emphasizes that page experience is an essential factor in ranking results, improving website performance is a critical part of Technical SEO.

Off-Page SEO: Build Your Website's Reputation

Off-page SEO focuses on building the website's authority, credibility, awareness, and reputation through activities outside the website.

The main way to do this is by getting other websites to link back to yours (backlink building). This is the most critical part of off-page SEO, as references from other websites are among the most important ranking factors.

Several other ways exist to build a website's authority, credibility, awareness, and reputation. Social media marketing is another important off-page SEO technique.