How does Google handle search results in the geographical context?
According to Google's official document, context and settings are the key factors determining search results, and geographical context greatly influences them.
In order to provide the most relevant information, Google customizes search results based on the geographical context of the user. This customization is achieved through several inputs, including:
- IP Address: Google uses a user's IP address to determine their approximate location. This information helps Google present search results that are geographically relevant.
- Search History and Behavior: Google also considers a user's search history and behavior to provide personalized search results. If the user's past activity suggests a preference for local information, Google is more likely to prioritize local results in future searches.
- Explicit Location Queries: When users include a specific location in their search queries, Google uses this information to provide results specific to that area, regardless of the user's current geographical location.
- Settings and Preferences: Users can also manually adjust their location settings in Google to see results for a specific area.
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