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SEO Tutorial for BeginnersChapter 9. SEO Content Writing (On-Page SEO)

Crafting Engaging and User-Friendly Content

Crafting Engaging and User-Friendly Content

Tips on Creating Engaging Content

Make Engaging Title and Headings

Once you set the page structure and draft title and headings, you need to refine them to attract users by making them more engaging.

Attractive headings can increase user engagement (e.g., average engagement time). An attractive meta title can increase CTR (Click-through Rate) on SERPs. Better user engagement and better CTR can improve search result ranking.

To check what the top-ranked pages' titles look like, we use example search results of "SEO tools" again.

The list below shows the top 10 US search results on the day this section was drafted.

  1. 36 Free SEO Tools for DIY SEOs
  2. The Ultimate List of the 60 Best SEO Tools (Free & Paid)
  3. 32 of the Best SEO Tools for Auditing & Monitoring Your Website in 2023
  4. Moz Free SEO Checkers & Premium Search Tools
  5. 41 Best Free SEO Tools (2023)
  6. 110 Top SEO Tools That Are 100% Free
  7. 100% Free SEO Tools - SmallSEOTools.com
  8. The 9 best SEO tools in 2024
  9. 27 Simple and Free SEO Tools [Updated for 2023]
  10. 56 Top Free SEO Tools

You can see some commonalities from the examples.

Engaging Title and Headings

Use numbers effectively

In the example above, 9 out of 10 titles use numbers. You can see how you can get attention from users by using numbers.

Add catchy words

Adding catchy words is also important to get users' attention. In these examples, all titles use at least one word from Free, Best, or Top. Ultimate, Premium and Simple can be effective words to engage users.

Show year (if relevant)

In the example, 4 out of 10 titles use the year of update. As search engine users tend to look for fresh information, it is good to highlight it if your page has recently been published or updated.

Leverage Separators

As the title or headings have optimal character count, it is good to leverage word separators such as "()" parentheses, "[]" square brackets, "-" hyphen, ":" colon, or "|" vertical bar.

These are the examples from the home pages of major SEO tool providers.

  • Moz.com - Official Site | Get Started for Free Today
  • Semrush - Online Marketing Can Be Easy
  • Ahrefs - SEO Tools & Resources To Grow Your Search Traffic

You can see that all of them use the "-" hyphen after their brand name.

Create Easy-To-Read Content

Many users who read web pages are expecting quick reading.

Users especially avoid complex sentences when reading web pages on mobile devices.

You may still need to handle complex topics, such as scientific topics or industry-specific topics, but even for those topics, you need to make an effort to deliver critical points to your audience in a reader-friendly manner.

Create Easy-To-Read Content

If your content is difficult to read and does not engage users, the bounce rate will increase, and user engagement time will be low, resulting in low search result rankings.

Here, we highlight some of the critical tips to create easy-to-read content.

Avoid using long sentences

Long sentences are not suitable for web pages.

If you wrote a long sentence in your first draft, cut it into several shorter sentences.

Use bullet points

Bullet points are often used to logically structure your writing.

Compared to sentences with multiple conjunctions, you can deliver key messages more concisely.

You can also use an ordered list to highlight the number or order of key points.

Show examples for clarity

It is also easier for us to understand new concepts with examples.

For example, we used several sample cases in the previous step Make Engaging Title and Headings, as the word "Engaging" is too ambiguous to understand without examples.

You don't need to use examples all the time. If the concept is clear enough without examples, you can skip using them.

Leverage Visual and Interactive Content

You may get bored if you see a web page full of text. Web pages with visual or interactive content can generally improve user engagement, resulting in higher search result ranking.

Visual and Interactive Content for SEO Content Writing

Visual Content

Visual content includes images, charts, videos, etc.

Well-designed visual content can help users to understand new concepts better.

Visual content can also help to grab users' attention and encourage them to stay on your page longer, reducing bounce rates.

Reading text continuously may be tiring, so simple image inserts can also help users take a breath during long reading sessions.

Interactive Content

Interactive content includes quizzes, polls, user comments, etc.

Creating interactive content and functionality may be time-consuming and costly, but if you have the time and budget, you can consider having interactive content on your pages.

Most web pages lack interactive content, which can be a differentiating factor in winning over your competitor's page.

More Topics to Explore

How Does the Ranking Algorithm Impact Search Traffic?

Chapter 2. Search Engines and Ranking Algorithm

Website Performance Assessment

Overall Website Performance Assessment

Guide to Using Paid SEO Tools

Paid SEO Solution Platform

Comprehensive Guide to Social Media Signals for SEO

Chapter 15. Leveraging Social Media for SEO

A Guide to Google Search Ranking Systems

Search Ranking Results - Ranking Algorithms

How Does the Ranking Algorithm Impact Search Traffic?

Chapter 2. Search Engines and Ranking Algorithm

Website Performance Assessment

Overall Website Performance Assessment

Guide to Using Paid SEO Tools

Paid SEO Solution Platform

Comprehensive Guide to Social Media Signals for SEO

Chapter 15. Leveraging Social Media for SEO

A Guide to Google Search Ranking Systems

Search Ranking Results - Ranking Algorithms

Tags:

On-Page SEO

SEO Content Writing

SEO Tutorial for Beginners
Course Content

Chapter 1. SEO Foundation

Understanding SEO Foundation

Implementing SEO

Chapter 2. Search Engines and Ranking Algorithm

How Do Search Engines Work?

Search Ranking Results - Ranking Algorithms

The Google 200 Ranking Factors Myth

Chapter 3. SEO Planning

Preparing for Strategic SEO Planning

Develop SEO Plan - How To Do SEO Yourself

Selecting and hiring SEO specialists

Chapter 4. The SEO Toolkit

Why do you need SEO tools?

Google SEO Tools

Free SEO Tools for SEO Beginners

Paid SEO Solution Platform

Chapter 5. Website Audit

Overall Website Performance Assessment

On-Page SEO Audit

Technical SEO Audit

Off-Page SEO Audit

Chapter 6. Geographical SEO

Google's Search Results in Geographical Context

Local SEO Essentials

International SEO Basics

Chapter 7. The Three Pillars of SEO

On-Page SEO

Technical SEO

Off-Page SEO

Chapter 8. Mastering Keyword Research

Keyword Research

Short, Mid, and Long-Tail Keywords

Step-by-Step Guide to Keyword Research

Chapter 9. SEO Content Writing

Aligning with User Search Intent

Structuring a Web Page for SEO

Effectively Place the Target Keyword

Crafting Engaging and User-Friendly Content

Strategic Linking

On-Page SEO Quality Review

Chapter 10. Organizing Multi-Page Content

Topical Authority and Keyword Cannibalization

Implementing Topic Clustering and Keyword Mapping

Chapter 11. Indexing Your Website

The Five Essential Tips for Web Page Indexing

Search Console to Manage Indexing

Chapter 12. Implementing Schema Markup

What Are Schema, Structured Data and Rich Results?

Basic Schema Markups with Useful Tools

Frequently Used Schema Markups

Chapter 13. Optimizing Website Performance

What Are Website Performance and Page Experience?

How To Improve Website Performance?

Chapter 14. Building Backlinks

Why Are High-Quality Backlinks Important?

Building Effective Backlinks

Chapter 15. Leveraging Social Media for SEO

Social Signals and Social Media Marketing

Social Media Marketing for SEO

Chapter 1. SEO Foundation

Understanding SEO Foundation

Implementing SEO

Chapter 2. Search Engines and Ranking Algorithm

How Do Search Engines Work?

Search Ranking Results - Ranking Algorithms

The Google 200 Ranking Factors Myth

Chapter 3. SEO Planning

Preparing for Strategic SEO Planning

Develop SEO Plan - How To Do SEO Yourself

Selecting and hiring SEO specialists

Chapter 4. The SEO Toolkit

Why do you need SEO tools?

Google SEO Tools

Free SEO Tools for SEO Beginners

Paid SEO Solution Platform

Chapter 5. Website Audit

Overall Website Performance Assessment

On-Page SEO Audit

Technical SEO Audit

Off-Page SEO Audit

Chapter 6. Geographical SEO

Google's Search Results in Geographical Context

Local SEO Essentials

International SEO Basics

Chapter 7. The Three Pillars of SEO

On-Page SEO

Technical SEO

Off-Page SEO

Chapter 8. Mastering Keyword Research

Keyword Research

Short, Mid, and Long-Tail Keywords

Step-by-Step Guide to Keyword Research

Chapter 9. SEO Content Writing

Aligning with User Search Intent

Structuring a Web Page for SEO

Effectively Place the Target Keyword

Crafting Engaging and User-Friendly Content

Strategic Linking

On-Page SEO Quality Review

Chapter 10. Organizing Multi-Page Content

Topical Authority and Keyword Cannibalization

Implementing Topic Clustering and Keyword Mapping

Chapter 11. Indexing Your Website

The Five Essential Tips for Web Page Indexing

Search Console to Manage Indexing

Chapter 12. Implementing Schema Markup

What Are Schema, Structured Data and Rich Results?

Basic Schema Markups with Useful Tools

Frequently Used Schema Markups

Chapter 13. Optimizing Website Performance

What Are Website Performance and Page Experience?

How To Improve Website Performance?

Chapter 14. Building Backlinks

Why Are High-Quality Backlinks Important?

Building Effective Backlinks

Chapter 15. Leveraging Social Media for SEO

Social Signals and Social Media Marketing

Social Media Marketing for SEO