Chapter 7. The Three Pillars of SEO
In this inaugural chapter of the second part of the tutorial, we explore the three fundamental pillars of Search Engine Optimization: On-Page, Off-Page, and Technical SEO. This triad forms the backbone of effective digital marketing strategies and is crucial for enhancing your website's visibility and user engagement.
By understanding and applying the concepts discussed in this chapter, you will be well-equipped to internalize each skill through the following chapters.
- Chapter 8-10: On-Page SEO
- Chapter 11-13: Technical SEO
- Chapter 14-15: Off-Page SEO
In this opening chapter, we present an overview of the following SEO approach:
- On-Page SEO: Optimizing Content and Keywords
- Technical SEO: Enhancing Search Engine Visibility and Page Experience
- Off-Page SEO: Building Website's Authority and Reputation
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