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SEO Tutorial for BeginnersChapter 6. Local SEO and International SEO

Chapter 6. Geographical SEO: Local SEO and International SEO

What is the Difference Between Local SEO and Global SEO

Search engines now pay more attention to where users are searching from, increasing the importance of the geographical context. There are two main types of geographical SEO: Local SEO and International SEO.

Local SEO and International SEO

Local SEO helps your business appear in search results in your area. It uses tools like Google Business Profile to appear in local searches, especially in the Google Local Pack, which shows the top local businesses for a search query. Local SEO includes finding the right local keywords, getting good online reviews, keeping your business's contact info consistent across the web, and ensuring your website works well on phones.

International SEO is about reaching people in different countries and in different languages. It involves deciding on the best way to set up your website's addresses and domains and using hreflang tags to tell search engines about different language versions of your pages. Target keywords and content need to be tailored to attract users in each market.

In this chapter, we'll cover the following topics:

  1. How does Google handle search results in the geographical context?
  2. Local SEO
  3. International SEO

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SEO Tutorial for Beginners

Master the Essentials of Search Engine Optimization

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More Topics to Explore

Local SEO: SEO Resources for Beginners

Local SEO Essentials

Google Ranking Factors for 2024

The Google 200 Ranking Factors Myth

AI SEO Tools: Supercharging Your SEO Productivity

AI SEO Tools: Supercharging Your SEO Productivity

Analyzing Indexing and Crawling Issues with AI

Analyzing Indexing and Crawling Issues with AI

Building AI Agents for SEO

Building AI Agents for SEO

Local SEO: SEO Resources for Beginners

Local SEO Essentials

Google Ranking Factors for 2024

The Google 200 Ranking Factors Myth

AI SEO Tools: Supercharging Your SEO Productivity

AI SEO Tools: Supercharging Your SEO Productivity

Analyzing Indexing and Crawling Issues with AI

Analyzing Indexing and Crawling Issues with AI

Building AI Agents for SEO

Building AI Agents for SEO

Tags:

SEO

International SEO

Local SEO

Geographical SEO

SEO Tutorial for Beginners
Course Content

Chapter 1. SEO Foundation

Understanding SEO Foundation

Implementing SEO

Chapter 2. Search Engines and Ranking Algorithm

How Do Search Engines Work?

Search Ranking Results - Ranking Algorithms

The Google 200 Ranking Factors Myth

Chapter 3. SEO Planning

Preparing for Strategic SEO Planning

Develop SEO Plan - How To Do SEO Yourself

Selecting and hiring SEO specialists

Chapter 4. The SEO Toolkit

Why do you need SEO tools?

Google SEO Tools

Free SEO Tools for SEO Beginners

Paid SEO Solution Platform

Chapter 5. Website Audit

Overall Website Performance Assessment

On-Page SEO Audit

Technical SEO Audit

Off-Page SEO Audit

Chapter 6. Geographical SEO

Google's Search Results in Geographical Context

Local SEO Essentials

International SEO Basics

Chapter 7. The Three Pillars of SEO

On-Page SEO

Technical SEO

Off-Page SEO

Chapter 8. Mastering Keyword Research

Keyword Research

Short, Mid, and Long-Tail Keywords

Step-by-Step Guide to Keyword Research

Chapter 9. SEO Content Writing

Aligning with User Search Intent

Structuring a Web Page for SEO

Effectively Place the Target Keyword

Crafting Engaging and User-Friendly Content

Strategic Linking

On-Page SEO Quality Review

Chapter 10. Organizing Multi-Page Content

Topical Authority and Keyword Cannibalization

Implementing Topic Clustering and Keyword Mapping

Chapter 11. Indexing Your Website

The Five Essential Tips for Web Page Indexing

Search Console to Manage Indexing

Chapter 12. Implementing Schema Markup

What Are Schema, Structured Data and Rich Results?

Basic Schema Markups with Useful Tools

Frequently Used Schema Markups

Chapter 13. Optimizing Website Performance

What Are Website Performance and Page Experience?

How To Improve Website Performance?

Chapter 14. Building Backlinks

Why Are High-Quality Backlinks Important?

Building Effective Backlinks

Chapter 15. Leveraging Social Media for SEO

Social Signals and Social Media Marketing

Social Media Marketing for SEO

Chapter 1. SEO Foundation

Understanding SEO Foundation

Implementing SEO

Chapter 2. Search Engines and Ranking Algorithm

How Do Search Engines Work?

Search Ranking Results - Ranking Algorithms

The Google 200 Ranking Factors Myth

Chapter 3. SEO Planning

Preparing for Strategic SEO Planning

Develop SEO Plan - How To Do SEO Yourself

Selecting and hiring SEO specialists

Chapter 4. The SEO Toolkit

Why do you need SEO tools?

Google SEO Tools

Free SEO Tools for SEO Beginners

Paid SEO Solution Platform

Chapter 5. Website Audit

Overall Website Performance Assessment

On-Page SEO Audit

Technical SEO Audit

Off-Page SEO Audit

Chapter 6. Geographical SEO

Google's Search Results in Geographical Context

Local SEO Essentials

International SEO Basics

Chapter 7. The Three Pillars of SEO

On-Page SEO

Technical SEO

Off-Page SEO

Chapter 8. Mastering Keyword Research

Keyword Research

Short, Mid, and Long-Tail Keywords

Step-by-Step Guide to Keyword Research

Chapter 9. SEO Content Writing

Aligning with User Search Intent

Structuring a Web Page for SEO

Effectively Place the Target Keyword

Crafting Engaging and User-Friendly Content

Strategic Linking

On-Page SEO Quality Review

Chapter 10. Organizing Multi-Page Content

Topical Authority and Keyword Cannibalization

Implementing Topic Clustering and Keyword Mapping

Chapter 11. Indexing Your Website

The Five Essential Tips for Web Page Indexing

Search Console to Manage Indexing

Chapter 12. Implementing Schema Markup

What Are Schema, Structured Data and Rich Results?

Basic Schema Markups with Useful Tools

Frequently Used Schema Markups

Chapter 13. Optimizing Website Performance

What Are Website Performance and Page Experience?

How To Improve Website Performance?

Chapter 14. Building Backlinks

Why Are High-Quality Backlinks Important?

Building Effective Backlinks

Chapter 15. Leveraging Social Media for SEO

Social Signals and Social Media Marketing

Social Media Marketing for SEO