Chapter 6. Geographical SEO: Local SEO and International SEO
Search engines now pay more attention to where users are searching from, increasing the importance of the geographical context. There are two main types of geographical SEO: Local SEO and International SEO.
Local SEO helps your business appear in search results in your area. It uses tools like Google Business Profile to appear in local searches, especially in the Google Local Pack, which shows the top local businesses for a search query. Local SEO includes finding the right local keywords, getting good online reviews, keeping your business's contact info consistent across the web, and ensuring your website works well on phones.
International SEO is about reaching people in different countries and in different languages. It involves deciding on the best way to set up your website's addresses and domains and using hreflang tags to tell search engines about different language versions of your pages. Target keywords and content need to be tailored to attract users in each market.
In this chapter, we'll cover the following topics:
- How does Google handle search results in the geographical context?
- Local SEO
- International SEO
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