Chapter 5. Website Audit: Identifying Website Issues
What Is a Website Audit?
A website audit is a thorough analysis that aims to spot gaps between a site's current performance and its potential. It focuses on improving search engine rankings and boosting organic traffic. This audit is vital for understanding how to enhance a site's visibility and involves a comprehensive look at various aspects.
Generally, a typical website audit covers the following four areas, although grouping can differ by case.
- Website's general SEO performance (traffic, keyword rankings)
- On-page elements (meta tags, content optimization)
- Technical issues (site speed, mobile-friendliness, secure connections)
- Off-page factors (backlinks, social signals)
The comprehensive approach ensures a website is optimally positioned to achieve its business goals through improved SEO practices.
In this chapter, we'll cover each of the following four auditing areas:
- Overall Website Performance Assessment
- On-Page SEO Audit
- Technical SEO Audit
- Off-Page SEO Audit
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