Search Engines and Ranking Algorithms: Decoding the Mechanics
Before learning SEO, it is imperative to establish a comprehensive understanding of Search Engines.
Users experience a straightforward process of entering queries and receiving results on the Search Engine Results Page (SERP), which includes organic results, paid ads, and rich results.
Behind this user's simplicity, search engines perform intricate functions. Crawling involves collecting data from web pages, which is then parsed and stored (indexing). The ranking algorithm evaluates indexed pages based on various factors to determine search rankings.
Google's Search Engine Market Share
According to GlobalStats, Google maintains more than 90% of the search engine market share globally. Based on this fact, you must first understand Google's search engine.
Other search engines besides Google include Bing by Microsoft, Yahoo, Baidu, and Yandex. The core principles of SEO can also be applied across various search engines, although each has unique characteristics in its algorithm, crawling and indexing approaches, and user demographics.
- How Do Search Engines Work?
- Search Ranking Results - Ranking Algorithms
- The Google 200 Ranking Factors Myth
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