Chapter 12. Implementing Schema Markup (Technical SEO)
As people increasingly rely on search engines to find information, websites need to present their content in a way that search engines understand. You may have heard of schema but need to learn what schema is in SEO. The formal name is schema markup, which gives additional meanings to text data like HTML. By adding schema markup to your web page, SERPs may show rich results that can attract search engine users to visit your page.
Using schema markup requires correct technical understanding. In this chapter, we'll explore how to implement schema markup step by step.
- What Are Schema Markup, Structured Data and Rich Results in SEO?
- How To Implement Basic Schema Markups with Useful Tools
- Frequently Used Schema Markups
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