Chapter 1. SEO Foundation – How To Learn SEO?

Mastering SEO begins with selecting the right learning resources and tools. The internet abounds with tutorials and articles, many of which are freely available. While these can be useful, we suggest starting with a structured knowledge map to guide your learning journey.

It's crucial to understand where each SEO concept fits within the larger picture to learn effectively and efficiently. This SEO tutorial is crafted with beginners in mind, providing a clear and comprehensive foundation in SEO within a coherent and systematic framework.

How To Learn SEO? – Framework To Learn SEO Skills Efficiently

The ultimate goal of SEO is to achieve better organic traffic through higher ranking results of web pages.

To achieve the goal, you must learn several SEO techniques and execute them for the target website or web pages.

SEO techniques are often explained using the three types of SEO: On-Page SEO, Off-Page SEO, and Technical SEO.

One SEO technique may be linked to another SEO technique outside its category. Because of this, similar topics can be covered in various SEO approaches, which can sometimes confuse learners. We are going to explain the related topics carefully so that you can have a clear picture of them.

For example, content (keyword) overlap can be a matter of on-page SEO, while canonicalization (a technical SEO approach) can solve the issue. Another example is image optimization; image optimization can be explained in both the on-page SEO context and the technical SEO context.

Before exploring each SEO approach, it is also important to build foundational SEO knowledge, including search engine basics, how to make an SEO plan and milestone, which tools to use, how to assess the current gap, etc.

Many website owners hire SEO specialists, and you may be considering doing so, but having foundational knowledge is important even when you work with SEO experts. Without minimum knowledge, you cannot manage your SEO specialist effectively.

This "SEO Tutorial for Beginners" is a comprehensive resource meticulously structured into four distinct areas of SEO expertise:

In this opening chapter, we present an overview of the pivotal information that will be detailed throughout the series:

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